Post by account_disabled on Mar 11, 2024 6:32:57 GMT 2
As already discussed however not every brand can cover every subject or has the right to do so understanding this is key to success. To get a fuller picture here qualitative survey data is needed. To paint this picture we will again turn to Global Web Index data. In the absence of such a tool a quick survey of existing visitors will give you this critical insight. Below you can see the answer to what this target audience expects to see from the brand. This doesnt mean specific content ideas but rather the type of content it has the authority to produce in the eyes of the audience.
As we can see here the brand is looked to predominantly as a source of information Europe Cell Phone Number List and knowledge sharing great brandaspublisher strategy opportunities. It is also clear however that they want to engage with the brand and expect relevant timely content an important point we will come back to later. So we now understand a little more about our audiences needs and we can use this alongside existing research data and customer knowledge to create personas specific to the campaign. In the example were walking through those personas were as follows.
The image above is a simplified version and we always use our persona template which you can download here to ensure we paint a thorough picture. The point here is to humanize the data. in a much more structured way if you do this and that means you end up making more precise decisions in how and where you target the campaign. Personas also make it much easier to scale data understanding outside the group that created them. By having a shared face to each segment and trying to align each one to a famous person it makes it much easier to ensure theres a shared understanding across the whole working group.
As we can see here the brand is looked to predominantly as a source of information Europe Cell Phone Number List and knowledge sharing great brandaspublisher strategy opportunities. It is also clear however that they want to engage with the brand and expect relevant timely content an important point we will come back to later. So we now understand a little more about our audiences needs and we can use this alongside existing research data and customer knowledge to create personas specific to the campaign. In the example were walking through those personas were as follows.
The image above is a simplified version and we always use our persona template which you can download here to ensure we paint a thorough picture. The point here is to humanize the data. in a much more structured way if you do this and that means you end up making more precise decisions in how and where you target the campaign. Personas also make it much easier to scale data understanding outside the group that created them. By having a shared face to each segment and trying to align each one to a famous person it makes it much easier to ensure theres a shared understanding across the whole working group.