Post by account_disabled on Feb 27, 2024 6:54:50 GMT 2
After talking about how to reformulate an entire editorial program and how to modify the social content calendar in this historical period, we asked ourselves a question, which in our opinion is fundamental to deal with this unpleasant situation and communicate correctly online. Aware of how important it is to know the target audience for an effective content strategy, we asked ourselves what the impact of Covid-19 was on different generations and what the brands' response to their reactions should be. After all, to respond to the crisis, a company cannot fail to study the effects it has had on people's habits. To answer these questions, we followed the interview of Vincenzo Cosenza , aka Vincos, with Federico Capeci , generation expert and CEO of Kantar Italy , Greece, Israel, which aired on Buzzoole last April 29th. Here's what we discovered.
The impact of covid-19 on Italians: Kantar data In a first analysis, the two speakers Panama mobile number list immediately revealed very interesting data on the economic consequences for the G7 countries, whose weight is considered of central importance on a global scale (Canada, France, Germany, Japan, Italy, the United Kingdom and the United States of America). The alarming figure concerns 6 million people , mainly entrepreneurs and freelancers, including millennials, who have seen the epidemic impact their income by 50% or completely , therefore effectively losing their entire salary. Dramatic numbers and certainly continuously growing, also given the latest news updates. But, what are people mainly worried about these days? HEALTH INCOME INSTRUCTION This is the ranking, which involves all 7 countries, therefore also Italians, with a difference linked to the intensity of the concern . Ours, comments Capeci after declaring the podium, is a country that is rediscovering its priorities and which, in light of the facts, is showing itself to be more apprehensive towards all those things it already saw faltering.
“The degree of intensity of the concern is strongly linked to knowledge of the phenomenon ,” continues the expert. Italians are, for example, very worried about the health consequences of the virus because the majority of the population is well informed on the topic, unlike other countries where awareness, in this sense, is lower. How the pandemic is perceived by different generations Let's get to the point: how is the pandemic perceived by different generations? As happens with an advertisement, or a brand, whose identical execution is interpreted differently by the various generations, Covid-19 is also interpreted differently by young people, the elderly and teenagers . “Individuals who are part of these age groups, in fact, have lived different experiences, and have a different mental, psychological, social and neuronal programming code which leads them to see the crisis in a different way”, explains Capeci .
The impact of covid-19 on Italians: Kantar data In a first analysis, the two speakers Panama mobile number list immediately revealed very interesting data on the economic consequences for the G7 countries, whose weight is considered of central importance on a global scale (Canada, France, Germany, Japan, Italy, the United Kingdom and the United States of America). The alarming figure concerns 6 million people , mainly entrepreneurs and freelancers, including millennials, who have seen the epidemic impact their income by 50% or completely , therefore effectively losing their entire salary. Dramatic numbers and certainly continuously growing, also given the latest news updates. But, what are people mainly worried about these days? HEALTH INCOME INSTRUCTION This is the ranking, which involves all 7 countries, therefore also Italians, with a difference linked to the intensity of the concern . Ours, comments Capeci after declaring the podium, is a country that is rediscovering its priorities and which, in light of the facts, is showing itself to be more apprehensive towards all those things it already saw faltering.
“The degree of intensity of the concern is strongly linked to knowledge of the phenomenon ,” continues the expert. Italians are, for example, very worried about the health consequences of the virus because the majority of the population is well informed on the topic, unlike other countries where awareness, in this sense, is lower. How the pandemic is perceived by different generations Let's get to the point: how is the pandemic perceived by different generations? As happens with an advertisement, or a brand, whose identical execution is interpreted differently by the various generations, Covid-19 is also interpreted differently by young people, the elderly and teenagers . “Individuals who are part of these age groups, in fact, have lived different experiences, and have a different mental, psychological, social and neuronal programming code which leads them to see the crisis in a different way”, explains Capeci .